Marketing

Associate in Applied Science (A.A.S.)

Marketing is essential for all organizations as they seek to expand their reach and impact. Study business management, communications, and consumer behavior to develop the sales and marketing insight you need to pursue a career in this industry.

Career Outlook: Advertising, Marketing, and Public Relations

Marketing professionals create promotional materials, study consumer preferences, and manage the public image for the clients they represent. The U.S. Bureau of Labor Statistics expects advertising, promotions, and marketing occupations to grow 10% from 2021 to 2031. The average annual salary for advertising agents was $52,340 in 2021.

Find work with advertising agencies, media companies, marketing departments, radio, television, digital publishing, and more.

A.A.S. Program Overview

This program prepares you for entry-level marketing careers or to continue your education at a four-year college. Coursework focuses on communications, sales, management, and marketing. Develop technical writing and design skills using Microsoft Office and Adobe Creative Suite — and then put those skills into practice with an internship.

Learn from Industry Experts

Pursue internship opportunities with local businesses, network with professionals, and complete real-world marketing projects. You'll also hear from industry experts during class trips to malls, stores, and business associations throughout your time in the program.

Online Courses Available

Many of our marketing courses are available online. Online learning provides a convenient and flexible way to earn an education. Study on your time and from a location that fits your busy schedule. Learn more about FLCC online learning.

A.A.S. Program Outcomes

Program Learning Outcomes

Upon completion of this degree program, students will be able to:

• Identify core concepts of marketing and the role of marketing in business and society.
• Apply knowledge of social, legal, ethical and technological forces on marketing decision-making.
• Demonstrate an appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
• Develop marketing strategies based on product, price, place and promotion objectives.
• Create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
• Communicate the unique marketing mixes and selling propositions for specific product offerings.
• Construct a professional interactive oral sales presentation.
• Formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
• Collect, process, and analyze consumer data to make informed marketing decisions.
• Analyze marketing problems and provide solutions based on a critical examination of marketing information.
• Apply knowledge and skills to real-world experiences in an internship or job.

Career Pathways

Graduate career-ready and begin working in entry-level advertising and marketing positions. Career opportunities include:

Seamless Transfer Opportunities

This program prepares you to transfer to a four-year college or university and continue your education in sales and marketing. Some colleges and universities in the region that have a related program include:

Low-Cost Tuition and Scholarship Opportunities

Earn a quality education at an affordable rate. With our low cost-per-credit and general scholarship opportunities, you can maximize your potential with minimal debt. 80% of students are awarded scholarships or financial aid that help with the cost of college.

As a marketing student, you may also be eligible for the following scholarships:

• Canandaigua Rotary Martin Schneider
• Carol Scharett Memorial

For information on these scholarships, contact the FLCC Foundation.

Faculty

The marketing program coordinator holds a Master of Business Administration degree and has over twenty years of sales and business management experience. He currently serves as the regional vice president of the Association of Marketing Educators. Prior to his title as regional vice president, he was the president of the Association of Marketing Educators.