BUS 134 - Consumer Behavior

This course introduces students to the essential principles of consumer behavior, focusing on the psychological, social, and cultural influences that drive consumer decision-making. Students will use AI-generated content and Open Educational Resources (OER) to analyze current consumer trends and apply insights to real-world marketing challenges. Through interactive exercises, case studies, and AI-generated datasets, students will gain a comprehensive understanding of how consumer behavior impacts marketing strategies, particularly in the digital landscape.

• Business
• 3 Credit(s)
• (3) Contact Hour(s)